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Would you like to earn more rebates while spending with your credit card? Simply link your
VISA credit card in Bloom App, and spend with it to earn Bloom rebates automatically without
even opening the app! You can also convert your Citi Points to Bloom Coins to redeem various
items and shopping vouchers as you wish!

Bloom now and explore this new trend, along with a world of thrilling rewards!

Now, you can also apply for Citi Paylite* to split your spending into flexible installments and
enjoy having more cash in-hand


 Convert Citi Points to Bloom Coins
in a few simple steps!

Login to Bloom App and bind your Citi VISA Credit Card


Download Bloom App now!

  • IFC logo
  • Citi Mobile App Store
  • Citi Mobile Google Play
  • Apk download



*The installments from the Citi Credit Card “FlexiBill” Installment Program and Citi Credit Card “PayLite” Installment Program are billed to the Citi Credit Card account monthly similar to a normal retail purchase and are subject to usual finance charge if you pay/ had paid less than the statement balance indicated on your current or previous monthly statements of account on or before the payment due date. For details, please refer to Terms and Conditions for Citi Credit Card "FlexiBill" Installment Program and Citi Credit Card "PayLite" Installment Program.

Not a Citi Credit Cardholder?

Apply now and experience a world of rewards.

“Citi Points Conversion to Bloom Coins” Terms and Conditions

  1. Citi Points Conversion to Bloom Coins Service (“Service”) applies to Principal Cardholders ("Cardholders") of Citi Classic Card, Citi Gold Card, Citi HKTVmall Card, Citi Rewards VISA Card, Citi PremierMiles VISA Card and Citi Ultima Card issued by Citibank (Hong Kong) Limited ("Citibank") ("Designated Cards").
  2. This Service is applicable to Cardholders’ Citi Points Conversion to Bloom Coins (“Redemption”) via Bloom | Your Rewards mobile application (“Bloom App”).
  3. To enjoy this Service, Cardholders must verify their identity by providing the last 4 digits of their Designated Cards and their mobile numbers registered with Bloom (which must be the same as the registered mobile numbers with Citibank) to receive a One-Time Password, and the identity verification will be confirmed upon the One-Time Password being correctly entered. Cardholders can select the Citi Points amount to convert to Bloom Coins and complete the Redemption under the Service.
  4. Citibank is not responsible for any failure to submit and/or process any Redemption arising from Cardholders’ exit, voluntarily or involuntarily, during any of the steps illustrated under Clause 3, including but not limited to network disconnection, technical device malfunction or any delay, interruption or disruption of Bloom Appor system.
  5. The minimum value of Bloom Coins that can be converted under each Redemption is HK$100. The maximum aggregate value of Bloom Coins that can be converted by the same Bloom account per day is HK$1,000. The Redemption is subject to the Cardholder’s available Citi Points in the Designated Card account.
  6. The amount of Citi Points redeemed will be deducted from the Cardholder’s Designated Card account.
  7. The redemption rate may vary by credit card types and may change from time to time. The exact Citi points required for Redemption are based on the redemption rate displayed at Bloom App at the time of redemption.
  8. Cardholders must promptly update Citibank of any change to their mobile number. Such updated mobile number must be the same as the registered mobile number with Bloom in order to enjoy the Service. Bloom and Citibank shall not be liable to any Cardholders or anyone else for any losses or damages arising from the Service.
  9. Once the Redemption is confirmed, it is irreversible and it cannot be cancelled, returned, exchanged or traded for cash or other promotion.
  10. Unless otherwise specified, Terms and Conditions of the Citi ThankYouSM Rewards Program apply. For details, please visit
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